1) Transparent labeling

We avoid proprietary blends and hidden dosages. Our goal is simple: a label you can evaluate.

• No proprietary blends (where applicable)
• Clear amounts per serving
• Purpose-driven ingredient selection
• Conservative, compliant claims

2) Specification discipline

Every SKU is built around defined specifications. We prioritize consistency across batches and controlled formulation changes.

• Defined ingredient specifications
• Documented formulation targets
• Controlled changes & versioning
• Clear acceptance criteria

3) Supplier & manufacturing requirements

Where possible, we intend to work with manufacturing partners operating under cGMP standards and documented quality systems.

• cGMP operating standards (intent)
• Documented processes & controls
• Label review workflow
• Lot/batch traceability where available

Manufacturing partners and SKU-specific requirements will be disclosed as products are finalized.

4) Testing approach

Testing should be aligned with product category risk. Where appropriate, we prioritize product-level verification and documented results.

• Risk-aligned testing framework
• Screening panels as appropriate
• Documentation where applicable
• Clear handling of nonconforming lots

*Specific testing panels and COA availability may vary by product and supplier capabilities.

5) Continuous improvement

Standards are not static. We review product feedback, supplier performance, and process outcomes to improve consistency over time.

• Ongoing supplier evaluation
• Process refinement over time
• Documentation discipline
• Consistency as a priority

6) Honest communication

We avoid inflated claims. If something varies by product or batch, we will say so.

• Conservative claim language
• Clear policy pages
• Transparent limitations
• Support that responds